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Introduction to Social Media Marketing

Welcome to the exciting world of social media marketing! Leverage each platform to its strengths to get the most benefit for your business.​

The Introduction to Social Media Marketing course is designed for anyone curious about the possibilities of social media marketing, from intern to executive level. It is designed to prepare beginners for social media marketing, and all about the key social media platforms available to marketers. It aims to empower learners with the knowledge of how to leverage each platform to its strengths, to get the most benefit for your business.


WHAT CAN I EXPECT?

Through dynamic lectures, we will take you through the latest techniques for content creation and outreach across all of the core social networks, giving you a practical knowledge of how to create best practice paid and organic social media campaigns. In just eight weeks, you’ll be ready to develop and implement a robust social media strategy that fosters trust and increases sales.

WHAT WILL I LEARN?

D.O. Digital has specifically structured the syllabus to focus on best practices in social media marketing. As well as producing innovative and creative social media strategies, you will learn how to boost brand awareness with content that makes your users want to share, tweet and post your path to social media success.


This course is the first step in helping you to #dodigitalbetter. We can't wait to welcome you!


Your Instructor


Megs Hollis
Megs Hollis

Hi there! My name is Megs. I have more than five years in digital strategy on big name brands like Coca-Cola, Audi, Heineken, and Diageo. I am passionate about teaching social media marketing and digital marketing to help people market their brand, products and services online. Social superstar here we come!


  1. INTRODUCTION TO SOCIAL MEDIA MASTERCLASS: Introducing the Course
  2. FACEBOOK MASTERCLASS: Introduction to Facebook & its Paid Media Options
  3. INSTAGRAM MASTERCLASS: Instagram Introduction & Paid Media Options
  4. TWITTER MASTERCLASS: Twitter Introduction & Paid Media Options
  5. LINKEDIN MASTERCLASS: LinkedIn Introduction & Paid Media Options
  6. SOCIAL MEDIA STRATEGY MASTERCLASS: Crafting a Social Media Strategy
  7. MEASUREMENT & OPTIMIZATION: Social Media Measurement & Optimization
  8. EXAM: I'm ready!

Frequently Asked Questions


When does the course start and finish?
The course starts now and modules unlock week by week. On the eighth week you will be sent an exam link to test everything you have learnt. Should you obtain more than 70%, you will receive a certificate of excellence from the D.O. Digital team.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

"The communication so far has been absolutely flawless. I am so excited to start my online course as a complete novice. Megan has already made me feel like I can achieve anything"

- Georgie, Physiotherapist

"I recently completed the D.O. Digital Social Media Course and absolutely loved it - would highly recommend it for anybody looking to learn more about the world of social media. So looking forward to the next course that they bring out!"

- Kelly, Marketing professional

"Fantastic online Social Media Marketing course. I learnt so much and would highly recommend!"

- Kate, Social Media Manager


This course is not open for enrollment.