SOCIAL MEDIA EVOLUTION: The Evolution of Social Media Platforms

Introduction to Social Media Marketing

INTRODUCTION TO SOCIAL MEDIA MASTERCLASS - Introducing the Course

WELCOME: Welcome to the Social Media Marketing Course (2:30)
LET'S GET STARTED: What is this course all about? (2:33)
SOCIAL MEDIA EVOLUTION: The Evolution of Social Media Platforms (3:26)
ROLE OF PLATFORMS: The Role of each Social Media Platform (7:25)
SOCIAL MEDIA ALGORITHMS: What is a social media algorithm? (3:28)
PAID vs ORGANIC: What is the difference between paid and organic social media? (3:18)
CHEAT SHEET: Some rules of thumb for social (2:05)
RESOURCES: Tools & resources to rock your social media presence (4:29)
HELPFUL RESOURCE: Social Media Glossary (PDF Download)
MASTERCLASS CONTENT (PDF Download)
ASSESSMENT 1: Google Template

FACEBOOK MASTERCLASS - Introduction to Facebook & its Paid Media Options (Module 2)

WELCOME: Welcome to the Facebook Masterclass
INTRODUCTION: Introduction to the Facebook Masterclass Video (1:46)
LET'S GET STARTED: What's this masterclass all about? (0:31)
ROLE OF FACEBOOK: The Role of Facebook (2:17)
FACEBOOK IN SA: Facebook in South Africa (3:25)
FUNCTIONALITY: Facebook's Key Functionality (11:20)
INSIGHTS & BLUEPRINT: Facebook Insights & Blueprint (5:43)
WHY FACEBOOK & BIDDING MODELS: Bidding Models & Why you would use Facebook Advertising (4:31)
FACEBOOK TARGETING: How does targeting work on Facebook? (6:01)
RUNNING ADS & CTAs: Running Facebook ads & Calls to Action (6:12)
FAQ's: Can I use text in images I want to promote? What is remarketing? (2:22)
BONUS: The Evolution of Facebook (2:09)
BONUS: Cambridge Analytica Scandal (1:19)
MASTERCLASS CONTENT (PDF Download)
ASSESSMENT 2: Facebook Masterclass Quiz
HELPFUL RESOURCE: All of Facebook's Targeting Options (PDF Download)

INSTAGRAM MASTERCLASS: Instagram Introduction & Paid Media options (Module 3)

WELCOME: Welcome to the Instagram Masterclass
INTRODUCTION: Introduction to the Instagram Masterclass Video (1:46)
LET'S GET STARTED: What's this masterclass all about? (1:43)
ROLE OF INSTAGRAM: Role of the Instagram Platform (4:47)
CONTENT CREATION BEST PRACTISE: Best Practise & Creating Content for Instagram (7:50)
EDITING & POSTING: Editing for Instagram & Posting Best Practise (9:09)
STORIES & IGTV: Successfully leveraging Stories & IGTV (4:46)
PAID MEDIA: Instagram Paid Media Options (4:59)
MASTERCLASS CONTENT (PDF Download)
ASSESSMENT 3: Instagram Masterclass Quiz

TWITTER MASTERCLASS - Twitter Introduction & Paid Media Options (Module 4)

WELCOME: Welcome to the Twitter Masterclass
INTRODUCTION: Introduction to the Twitter Masterclass Video (1:32)
LET'S GET STARTED: What's this masterclass all about & The Role of the Platform (3:50)
FUNCTIONALITY: Twitter's Key Functionality (5:38)
PAID MEDIA: Twitter's Paid Media Options (4:07)
FAQ's: Twitter Frequently Asked Questions (3:19)
RESOURCES: Twitter Bonus Resources (3:18)
MASTERCLASS CONTENT (PDF Download)
ASSESSMENT 4: Twitter Masterclass Quiz

LINKEDIN MASTERCLASS - LinkedIn Introduction & its Paid Media Options (Module 5)

WELCOME: Welcome to the LinkedIn Masterclass
INTRODUCTION: Intro to the LinkedIn Masterclass Video (1:37)
LET'S GET STARTED: What's this masterclass all about and the role of LinkedIn? (5:31)
FUNCTIONALITY: LinkedIn Functionality (12:55)
PAID MEDIA: LinkedIn's Paid Media Options (6:18)
RESOURCES: LinkedIn Bonus Resources (1:52)
FAQ's: LinkedIn FAQS (2:11)
MASTERCLASS CONTENT (PDF Download)
ASSESSMENT 5: LinkedIn Masterclass Quiz

SOCIAL MEDIA STRATEGY MASTERCLASS - Crafting a Social Media Strategy (Module 6)

WELCOME: Welcome to the Social Media Strategy Masterclass
INTRODUCTION: Crafting a Social Media Strategy Masterclass Video (1:23)
LET'S GET STARTED & STEP 1: What's this masterclass all about and how to conduct a social media audit (9:45)
STEP 2: Develop a Social Media Strategy (7:52)
STEP 3: Execute a Social Media Strategy (4:15)
STEP 4: Monitor & Tweak (1:51)
FAQ's: Social Media Strategy FAQ's (9:40)
MASTERCLASS CONTENT (PDF Download)
ASSESSMENT: DIY Social Media Strategy

MEASUREMENT & OPTIMIZATION MASTERCLASS - Social Media Measurement & Optimization (Module 7)

WELCOME: Welcome to the Measurement & Optimization Masterclass
INTRODUCTION: Introducing the Measurement & Optimization Masterclass Video (1:17)
LET'S GET STARTED: How & Why to Measure & Optimize (5:04)
SOCIAL MEDIA PLATFORMS: Insights & Analytics (5:26)
GOOGLE ANALYTICS: Google Analytics. UTM's & Bit.lys (10:04)
MASTERCLASS CONTENT (PDF Download)

EXAM (Module 8)