Social media has fundamentally altered marketing. Brands have had to radically adapt in order to stay relevant to the ways in which people create, connect and converse online.

In this module, we explore basic concepts which will help you to understand each of the individual social media platforms.

These concepts include:

• How social media platforms have evolved over the years
• The roles of the various social media platforms
• What a social media algorithm does
• Paid vs. organic content
• Tools and resources to make social media a breeze

Now its your turn!

Before we get going, I would love to hear who you are and what you are looking to get out of the course so please leave a note introducing yourself :)

• What is your job title or industry?
• What are you hoping to get out of the course?
• What are you hoping to achieve with your social media?
• If you have a website or FB page you'd like to share with the group please do - let's support each other!